The North Pole's Got Brand New Beat

Experience the magic of Christmas in a brand new way! "The North Pole's Got a Brand New Beat" is the official music video inspired by the empowering children's picture book, "When I'm Santa's CEO" by Dr Samantha Pillay.

This song and video celebrate a fresh, modern spirit of Christmas. It isn't just about the things you get; it's about the joy you can create and the 'ripple of a simple deed.' Brought to life using cutting-edge generative AI to animate the book's beautiful illustrations and create the original song, this video is a showcase for a new way of storytelling. Join Santa's CEO as she leads a new generation in spreading kindness, compassion, and a brand new, joyful beat across the world. Perfect for families, children, and anyone looking to introduce the concepts of philanthropy and the power of giving.