The North Pole's Got Brand New Beat

Experience the magic of Christmas in a brand new way! "The North Pole's Got a Brand New Beat" is the official music video inspired by the empowering children's picture book, "When I'm Santa's CEO" by Dr Samantha Pillay.

This song and video celebrate a fresh, modern spirit of Christmas. It isn't just about the things you get; it's about the joy you can create and the 'ripple of a simple deed.' Brought to life using cutting-edge generative AI to animate the book's beautiful illustrations and create the original song, this video is a showcase for a new way of storytelling. Join Santa's CEO as she leads a new generation in spreading kindness, compassion, and a brand new, joyful beat across the world. Perfect for families, children, and anyone looking to introduce the concepts of philanthropy and the power of giving.

Listen on Spotify and all streaming platforms.